31. SWOT Analysis is a tool for auditing an organisations and it environments. The term ‘SWOT’ stand for,
A. Strengths, Weaknesses, Opinion, threats.
B. Strengths, Weaknesses, Opportunities, threats.
C. Strengths, Weaknesses, Opponent, threats.
D. None of these.
Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.
32. PEST analysis related with-
A. micro environment.
B. macro environment.
C. both A and B.
D. none of these.
Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.
33. Marketing Mix variables in terms of 4 Ps are-
A. Product, Price, Place, Promotion.
B. Product, Person, Place, Promotion.
C. Product, Price, Place, Personalities..
D. none of these.
Answer with Explanation
Answer: Option A
Explanation:
No explanation for this question.
34. A ‘Target Group’ means-
A. all existing customers.
B. a group of high earning people.
C. a group of people to whom the sell should be focused.
D. none of these.
Answer with Explanation
Answer: Option C
Explanation:
No explanation for this question.
35. Which is the intangible goods?
A. Cars.
B. Machinery.
C. Banking.
D. Groceries.
Answer with Explanation
Answer: Option C
Explanation:
No explanation for this question.
36. What is USP in marketing?
A. Unique selling practices.
B. United selling practices.
C. United selling persons.
D. Unique selling proposition.
Answer with Explanation
Answer: Option D
Explanation:
No explanation for this question.
37. Which is the example of product line?
A. SBI Debit Card, PNB Debit Card, UBI Debit Card.
B. SBI Debit card, SBI Credit Card, SBI Gold Card.
C. SBI Debit Card, SBI Savings Bank Account, SBI Insurance Scheme.
D. None of these.
Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.
38. Value added services means-
A. services only for new csustomers.
B. services with extra facility.
C. extra working hours of staff.
D. insurance companies.
Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.
39. Which is the example of Psychological Pricing?
A. Rs 1000
B. Rs 999`
C. Rs 1500
D. none of these.
Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.
40. What is USP in a saving bank account?
A. High rate of Interest.
B. Banking Services.
C. Credit card facility.
D. Easy to operate.
Answer with Explanation
Answer: Option A
Explanation:
No explanation for this question.
