21. Service marketing is same as-
A. internal marketing.
B. outdoor marketing.
C. relationship marketing.
D. none of these.
Answer with Explanation
Answer: Option C
Explanation:
No explanation for this question.
22. Warehousing is synonymous to-
A. transportation.
B. storage.
C. selling.
D. production.
Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.
23. The sequence of a sales process is-
A. Presentation, call, Lead generation, sell.
B. Presentation, lead generation, call, sell.
C. Lead generation, call, presentation, sell.
D. Call, Presentation, lead generation, sell.
Answer with Explanation
Answer: Option C
Explanation:
No explanation for this question.
24. A good and effective DSA should be-
A. more effective on new customers.
B. more effective on existing customers.
C. more effective than the competitors company.
D. none of these.
Answer with Explanation
Answer: Option C
Explanation:
No explanation for this question.
25. A call means-
A. a phone call.
B. visiting prospective customers.
C. an emergency call.
D. calling all staff for a serious meeting.
Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.
26. Market segmentation is useful for-
A. selling new products.
B. preferential marketing.
C. tragetting existing customers.
D. knowing about the tastes of customers.
Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.
27. Referels means-
A. lead provided by operation staff.
B. customers for a particular products.
C. all customers.
D. calling the existing customers.
Answer with Explanation
Answer: Option A
Explanation:
No explanation for this question.
28. Benchmark means-
A. Product display.
B. Set standards.
C. Demo products.
D. Bench for customers to sit.
Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.
29. The ultimate aim of marketing is-
A. more production.
B. more profit.
C. more business.
D. more sales.
Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.
30. Marketing Myopia means-
A. selling products at very high cost to maximize profit.
B. selling products at a very low cost.
C. selling products at the cost of customers actual need.
D. none of these.
Answer with Explanation
Answer: Option C
Explanation:
No explanation for this question.
