11. What is Market Segmentation?
A. division of the sales persons.
B. division of the products.
C. division of the market according to the consumer needs.
D. advertisements types according to the consumer needs.
Answer with Explanation
Answer: Option C
Explanation:
No explanation for this question.
12. Marketing is a-
A. one day function.
B. skilled persons job.
C. only required for new products.
D. None of these.
Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.
13. ‘Buyer Resistance’ means-
A. buyers interest with the product.
B. buyers hesitation in buying the product.
C. buyers burgading with the seller.
D. None of these.
Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.
14. Web marketing involves-
A. Face to face selling.
B. Web advertisements.
C. E-mail.
D. Sending messages.
Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.
15. Telemarketing means-
A. marketing through phone calls.
B. marketing by digital advertising.
C. marketing through demo product distribution.
D. direct marketing.
Answer with Explanation
Answer: Option A
Explanation:
No explanation for this question.
16. Market information means-
A. knowledge of customers tastes.
B. knowledge about the competitors.
C. knowledge of companys share on market.
D. none of these.
Answer with Explanation
Answer: Option A
Explanation:
No explanation for this question.
17. A cold call means-
A. a call made without any prior appointment with the customer.
B. a call made after a prior appointment with the customer.
C. a phone call.
D. none of these.
Answer with Explanation
Answer: Option A
Explanation:
No explanation for this question.
18. EMI can be a marketing tool if it is-
A. very high.
B. very low.
C. increasing.
D. EMI has no impact on marketing
Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.
19. Situation analysis is useful for-
A. Capital Market analysis.
B. Analysis of products requirements.
C. Analysis of sales persons performance.
D. SWOT analysis.
Answer with Explanation
Answer: Option D
Explanation:
No explanation for this question.
20. Conversion means-
A. converting losses into profits.
B. converting a product.
C. converting a prospect into a buyer.
D. converting profits into losses.
Answer with Explanation
Answer: Option C
Explanation:
No explanation for this question.
