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General Knowledge : Questions Answers : Marketing Aptitude



41.

In case of PUSH strategy in marketing which is more effective?

A. Advertising.

B. Personal Selling.

C. Web Publishing.

D. None of these.



42.

'PLC' stand for-

A. Product Life Cycle.

B. Product Life Cost.

C. Product Long Cost.

D. Price Life Cost.



43.

Bancassurance means-

A. assurance for loans.

B. assurance for safety.

C. selling of insurance products by banks.

D. selling debit and credit cards.



44.

A vision statement is-

A. a short term inspiration.

B. a long term inspiration.

C. not required for established companies.

D. none of these.



45.

Buyer Resistance can be overcome by-

A. after sales service.

B. persuasive communication.

C. good relation between buyer and seller.

D. all of these.