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Odd man out

General Knowledge : Questions Answers : Marketing Aptitude



16.

Market information means-

A. knowledge of customers tastes.

B. knowledge about the competitors.

C. knowledge of companys share on market.

D. none of these.



17.

A cold call means-

A. a call made without any prior appointment with the customer.

B. a call made after a prior appointment with the customer.

C. a phone call.

D. none of these.



18.

EMI can be a marketing tool if it is-

A. very high.

B. very low.

C. increasing.

D. EMI has no impact on marketing



19.

Situation analysis is useful for-

A. Capital Market analysis.

B. Analysis of products requirements.

C. Analysis of sales persons performance.

D. SWOT analysis.



20.

Conversion means-

A. converting losses into profits.

B. converting a product.

C. converting a prospect into a buyer.

D. converting profits into losses.