Marketing Aptitude Questions and Answer

51. DSA means-
A. Direct selling agent.
B. Demographic selling agent.
C. Digital selling agency.
D. Distributive selling agent.

Answer with Explanation
Answer: Option A
Explanation:
No explanation for this question.

52. ‘Big Bazar’ a popular shopping place in India is a example of-
A. Itinerant Retailing.
B. Departmental Store.
C. Multiple Shop.
D. Super Market.

Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.

53. Product design is a function of-
A. front office staff.
B. back office staff.
C. marketing and research team.
D. management staff.

Answer with Explanation
Answer: Option C
Explanation:
No explanation for this question.

54. Delivery channels means-
A. the place from where the products are sold.
B. distribution agencies.
C. courier services.
D. on sales agents.

Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.

55. Micro forecasting is concerned with-
A. forecasting the market trends in totality.
B. detailed unit sales forecast.
C. Both A and B.
D. None of these.

Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.

56. The USP of credit card is-
A. friendly features.
B. easy to operate.
C. cashless operations.
D. none of these.

Answer with Explanation
Answer: Option C
Explanation:
No explanation for this question.

57. Sales promotion involves find the incorrect option in-
A. designing products.
B. providing information.
C. building product awareness.
D. creating interest.

Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.

58. ‘Target group’ refers to-
A. all consumers.
B. prospective buyers.
C. consumer for a particular type of product.
D. competitors.

Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.

59. Consumer Protection Act passed in-
A. 1893
B. 1896
C. 1985
D. 1986

Answer with Explanation
Answer: Option D
Explanation:
No explanation for this question.

60. Market size also means-
A. market share.
B. market distribution.
C. market interest.
D. market channel.

Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.

61. A fall in the market share means-
A. competition has increased.
B. sales have gone up.
C. profit has gone up.
D. business is wound up.

Answer with Explanation
Answer: Option A
Explanation:
No explanation for this question.

62. The consumer protection act came into force in-
A. 1986
B. 1987
C. 1988
D. 1989

Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.

63. Advertising is a type of-
A. direct marketing.
B. indirect marketing.
C. internal marketing.
D. service marketing.

Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.

64. PHP is a programming language which is mainly used to create-
A. System Software.
B. Web sites.
C. Application Software.
D. Mobile Application.

Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.